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The mark is 君. It means you.

Identizen puts a person, not an account, at the center. 君 (kimi) is the plain Japanese word for the person you are speaking to, and in Japan a name pressed in vermilion ink is still what makes a document yours. Everything on this page is free to use when you write about or integrate Identizen.

80 31

Construction

Five strokes, one weight.

君 is drawn in the order a hand would write it. Every terminal is round, every stroke is the same weight, and the bottom element 口 is a rounded box: the seal that sits under a name. Nothing is traced from a font, so the mark is ours and scales down to a favicon without filling in.

Stroke
8 units on a 100-unit grid, round caps and joins
Width
80 units, set by the long second bar
口 box
42 × 31, corner radius 5.5
Sweep
one cubic from the top bar to the lower left
Minimum
16 px for the mark, 20 px for the logo
Clear space
the width of the 口 box on every side

Type and color

Two faces, one red.

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Headlines and the wordmark are Bricolage Grotesque SemiBold. Everything you read, click or type is Inter. Code is the system monospace.

  • Ink #17171A

    Mark and wordmark on light grounds.

  • Paper #FAFAF7

    Mark and wordmark on dark grounds.

  • Vermilion #E0412E

    The seal, or the dot on the i. Once per composition.

  • Accent oklch(0.55 0.19 30)

    Product red for buttons and links, one step deeper than the seal so white text passes AA.

Usage

Vermilion appears once.

Either the seal is red and the wordmark is ink, or the mark is ink and the first i carries the dot. Never both. Keep the mark in ink on paper and paper on sumi; the product accent is for the product.

Ink mark, dotted wordmark

The default. Headers, docs, README, email.

Red seal, plain wordmark

App listings, social cards, avatars.

Seal as icon

Red by default, ink on dark grounds, down to 16 px.

  • No uppercase wordmark, no Inter wordmark.
  • No circular seal, no gradients, no outlines or shadows.
  • No red seal next to the dotted wordmark.
  • No recoloring the mark in the product accent.

Downloads

Every asset, as SVG.

Plain SVG with no font dependency. Files marked currentColor take the color of the text around them when inlined.